Tell a “story” before the thing
Before doing the “rhinoceros story“, XiaMen Network Technology Co., Ltd, called “Huakai”, developed an App called “Huakai”. A social app called “slow friends”. From the user to use it beginning, two people have to go through a long time to “germination”. “germination” can see each other’s information, but also after a long time to see each other’s photos. In short, every step, it takes a long time.
A year after this APP download the amount of up only 1000 more. As the App can not attract users, the development team announced to stop the service. And then they made a “rhinoceros story”, the new App successful success.
Since the new product is made, “Huakai” task will dead. But when they are ready to close the server, find there are six people have been insisting on use. Which makes the team feel incredible, but the development has stopped, it will not iterate. Perhaps the six men have already made friends, they may never know. But they did not hesitate to the server continued fee, just because of this move.
You might have seen the story. They are not in line with the modern fast food culture mainstream and high-speed pace of life “Huakai” died. And continue the slow social core “Rhinoceros story” live. Not only live, or fire.
Do the creator of the team
– precious and rare, gentle and powerful, like our life.
This is the development team for the “rhino” interpretation, also the origin of the name of the rhinoceros story.
“Rhinoceros story” is the birth of a “story”. From of their CEO Chen Yirong wrote a memorial grandmother story. The name is called “My grandmother” published on weibo.com, one or two days Got a few million read.
Chen can not help but sigh: “the story has such a strong power!” So soon, he decided to let the company to start a story App. First pulled the technical team to product development, and then find Zhang Chun as editor, began to do content.
Rhinoceros team is now divided into copyright department, marketing department, technical department, editorial department, art department. Although it seems a lot of departments, in fact, is 19 individuals. That such a team is very stressed that personal ability, collaboration, flexible The atmosphere is just right.
The App’s development / operations team is more characteristic, most of the members themselves have a relationship with the writing. They have published their own works. Compared to the general App operation team, May be more aware of the precious text.
Followed by the team and the user communication is more smooth, we have the same reason for the user. They do not just a job about the software, more of their own as a part of the creator. Whether it is editing, marketing, art identity, will be seamlessly involved in the discussion of user works.
Do everything possible to encourage others to write
Each writing class App will rely on their own features, to attract users to use, that is writing.
“Rhinoceros story” features from their editorial team “Rack one’s brains”. As well as in the usual reading of the user’s work, will find some of the recent popular themes or some similar practices, style, theme works, and then according to different circumstances to produce selected topics.
Such as the past May 20 has become a new Valentine’s Day, in fact, many people on the annual Valentine’s Day will be too much spit, so they do a “ruthless story” topic, the story is written in love Of the “terrible” place, the topic of the name “you do not love”. For example, as a creator, know that they have a lot of writing or no time to write the idea, so do a “Watermelon Inspiration Festival” to encourage people to first record and inspiration recorded, and through this activity to guide everyone for their own Work to write a more helpful story outline.
But the team’s ideas are not only here, they think, let the user “write the story” is only the first step to help users with their stories to create value is the purpose. This value can be income, can be influence, it can be a variety of recognition.
Take your own business path
“Rhinoceros Story” in 2014 held a essay event, called “life without achievement award”, is to collect everyone to write their own “failed story.” The award of the first prize of the author called Zhao Zengliang, her award-winning works called “no way to have been working hard life”, was a lot of readers of the deep resonance. Later, the team used this as a starting point for the composition, for Zhao Zengliang group out of a collection of essays, the book’s name is called “no way to have been working hard.”
Have the opportunity to make their own records on the App into a paper book published on sale, which should be a creator of the greatest gains, rhinoceros team began to seek more help good creators “cash” opportunities.
“Rhinoceros Story” has now accumulated more than 600 million users, nearly 2,000 stories a day, the total number of words close to 300 million. While the platform also signed nearly 40 authors, signed nearly 50 books. For a type of literature to hatch as the target content platform, they think they just just started.
Humane and slow social – rhinoceros story
Editors in their own home App in a diary, the name is called “rhinoceros diary”, the original intention is particularly simple, that is, the usual work in the interesting record, after all, we all love to write Well, in the rhinoceros diary in each other Tucao is also very fun. Later, they found that the user actually through the rhino diary know everyone in the team, each time the photos, many users can on the number, know the name of the team members, and even know their nickname. And the user close communication, coupled with the style of small companies, the team is always generous to invite a small partner to travel to Xiamen to do a guest, foreign users and even to the editorial team to send snacks, such a relationship can be said Very good.
“Slow” is the “rhinoceros story” attribute, because of this property, strangers between the wonderful chemical reaction occurred, such as someone in the long update after the make friends to close friends, some people from the beginning to the end after the companion Become a lovers, some people in the sickness of the record to see the warm heart to encourage … … If there is no such a slow social orientation, perhaps this platform can not maintain such an atmosphere.
The story of the developer: in the “story” to find inspiration and goals
We will look at this from the dead “Huakai” in the new growth of the “rhinoceros story”, how to deduce a promotion of domestic online content creation reform story. Perhaps this story will be twists and turns, maybe this story may take a long time to see the outcome, we can not predict the outcome of good or bad.
But the only thing that can be sure is that this story will make the world leave its ripples and hear its voices.